Ugg Australia is an Australian icon and has been for the last thirty years. Ugg Australia approached Saxall wanting to reinforce the message that their products are 100% Australian made and owned. Saxall visited the company’s farms and tanneries, speaking to employees and capturing their work processes from the start to the end of the shoe production. The end result, published on their website and social media, showcases the inclusive community attitude at Ugg Australia as well as the company’s proud Australian history.